Master Human Change.
Lead yourself. Influence others. Create real change.
Human Change Therapy is a five-day immersive certification for coaches, therapists, consultants, speakers, leaders and business owners who want to go beyond understanding people and develop the practical ability to influence meaningful change.
You will not watch this work. You will do it, on yourself and on other people, in the room, with live feedback.
HCT is where we go deeper.
You will confront the patterns, limitations and identity that determine the level at which you coach, lead, build and perform. You will see the work demonstrated, experience it personally and practise it with support and live feedback.
Because the impact you make, in your work, your relationships and the lives of the people around you, is shaped by who you are. The deeper you understand yourself and the patterns driving you, the more effectively you can lead, communicate, influence and create meaningful change.
It is five days of becoming more aligned, clear and capable.
Understanding it is not the same as being able to change it.
Most people have already read the books, done the courses and collected the frameworks. They understand beliefs, behaviour, mindset, communication, leadership and human needs. They can often see the pattern in themselves and in others. But seeing it and knowing how to change what is driving it are two very different things.
What is actually driving the pattern?
How do I change it at the level it was created?
And who do I need to become so I stop recreating the same results?
You can see the pattern. But can you find what is really driving it?
Patterns show up in relationships, communication, confidence, decisions and the choices we keep repeating. But what you see on the surface is often only the result. Beneath it may sit a belief, emotional response, protective strategy, unmet need or deeper identity that has learned to operate in a particular way.
Real change begins when you stop managing the pattern and start understanding what is actually driving it.
Pressure reveals the leader beneath the role.
It is easy to feel confident when everything is going to plan. But when the stakes rise, people resist, emotions increase or difficult decisions have to be made, your deeper identity starts to lead before your strategy does. Your beliefs, standards, fears, certainty and sense of self all show up in the way you communicate, decide and influence others.
Leadership is not only what you do. It is who you become when the moment demands more of you.
Your business can only grow as far as the person leading it.
You can have the strategy, the opportunity, the team and the ambition, yet still be limited by the beliefs, behaviours and identity driving your decisions. The way you communicate, influence, take risks, set standards and lead others all shapes what the business is able to become.
The business will eventually reflect the confidence, identity and capacity of the person behind it.
This is what five days actually looks like.
You probably know more than most people ever will.
You have trained, studied, developed and invested years becoming better at what you do. You understand leadership. Communication. Coaching. Performance. Business. People. You may already have the certificates, frameworks, models and experience.
And you have invested real time, real money and real effort getting there.
Most of what you have learned has probably helped you understand people better. It may have given you new language, new models, new tools and new ways of seeing what is happening.
And all of that matters.
But there comes a point where more information stops being the answer.
Because life does not test what you know when everything is easy. It tests what you can access when the pressure is on. When the conversation is difficult. When the decision matters. When someone resists. When the business demands more. When your own fear, beliefs or identity start making the decisions for you.
Knowledge is not the problem. Integration is.
That is the gap Human Change Therapy is designed to close.
Not just knowing more. Becoming more capable with what you know.
Real change begins when you stop treating the model and start meeting the person.
A human being does not arrive as an EFT problem, an NLP problem, a trauma problem, a leadership problem or a business problem. They arrive as a whole system.
With Beliefs. Emotions. Identities. Protective responses. Unmet needs. Unhealed wounds. Values. Attachment styles. Memory. Physiology. Nervous-system responses. And a lifetime of meaning attached to what they have experienced.
Human Change Therapy is built around integration.
It brings together Psychology, Neuroscience, IFS, NLP, EFT, Timeline Therapy, Hypnotherapy, Heart Coherence, Trauma Principles, Coaching and Behavioural Change, not as separate techniques to collect, but as different ways of understanding what may be happening in the person in front of you.
Human change in three arenas
One person
Learn to see beyond the presenting issue and understand the deeper forces shaping how someone thinks, feels, reacts and makes meaning, so you can work with the person, not just the problem.
A team, group or room
Learn to read dynamics, recognise what is shaping the room, communicate with greater impact and help people move through uncertainty, resistance and change.
You as the leader
Understand what drives the way you lead, decide, communicate and respond under pressure so your leadership becomes more conscious, congruent and effective.
Watch human change interventions happen. Then step in and do the work.
Every day includes live hotseat work. A real person, a real pattern, worked in front of the room, unedited. You see the questions Imran asks and the ones he deliberately does not. You see what happens when someone resists, when someone goes quiet, when something surfaces that nobody planned for.
Then the room breaks into pairs and you do it, with support on the floor close enough to stop you if it goes sideways. That loop, demonstration into supervised practice into correction, is the entire reason people leave this course able to work rather than able to talk about working.
Demonstration. Application. Feedback. Correction. Repetition.
That is how information starts becoming instinct.
And it is why this training is designed to be experienced live.
Why it takes five days.
Five days gives us the time to go beyond information and into application. To understand the model, see it demonstrated, experience it, practise it, receive feedback, correct what is not working and then go again until the learning starts to become embodied.
By Day Two, people are no longer simply learning concepts. Patterns begin to surface. Assumptions get challenged. The room becomes more honest. Your own responses become part of the learning. And that is where the real development begins.
You cannot compress that into a weekend without sacrificing the very thing this training is designed to create: the ability to stay present, think clearly, adapt intelligently and use what you know when the moment becomes real.
Five days is not about giving you more content.
It is about giving the content enough time to become capability.
AwakeningDecode your human blueprint
The day you stop guessing why people do what they do, including yourself.
- How the mind actually forms behaviour, and why willpower keeps losing to wiring
- The map of human needs, values and drivers that sits underneath every decision a person makes
- Identifying your own dominant way of processing the world, what we call your Super Genius, and how to read it in someone else
- Watch the intervention unfold live, then begin applying the process in a supported practice round
DepthUnderstand your unconscious wiring
Where the pattern was actually built, and why it has held for so long.
- The conscious and unconscious relationship, and what the unconscious is really protecting
- How beliefs get installed, reinforced and defended, and the conditions under which they change
- The Primal Prisons: the recurring structures that keep intelligent, capable people stuck in the same loop
- Deeper hotseat work in front of the room, then practice with feedback
RewiringRecode language, communication and strategy
This is where the work becomes practical.
- Learn the language patterns that open possibility, challenge limitation and create movement in real conversation
- Recognise the language patterns that reveal how someone is constructing their experience and learn how to shift them
- Build confidence through repeated supervised practice, with real-time feedback, adjustment and refinement as you work
- Practise repeatedly under supervision so your confidence comes from experience, not simply information
ReleaseWork with what the mind understood, but the system never fully let go of
This is often the day the room changes.
- Explore Timeline Therapy® processes for working with emotional wounds, trauma, grief, fear, hurt, guilt, shame and limiting decisions formed through significant life experiences
- Use nervous system and emotional regulation approaches to help shift state, reduce emotional intensity and create greater choice in how someone responds
- Identify limiting decisions and conclusions formed through earlier experiences and begin updating the meaning they still hold over identity, behaviour and possibility
- Experience full-length demonstrations, hotseats and supervised practice
EmbodimentIntegrate the work. Step into your next level.
This is where everything comes together: the psychology, the tools, the skills, the interventions.
- Explore deeper healing approaches for emotional wounds, protective parts, attachment patterns and nervous system regulation, helping create the conditions for lasting integration and change
- Integrate the five days into a practical approach you can carry into coaching, leadership, speaking and everyday conversations
- Bring your skills to life through coaching, communication, facilitation and live interventions
- Close the experience by recognising the growth you have made, and receive your NLP Practitioner certification
Decode the blueprint. Uncover the pattern. Rewire the response.
Release the past. Embody the future.
The deeper your ability to influence, the greater your responsibility to use that influence well.
Human Change Therapy teaches you ways of understanding and influencing how people think, feel, respond and create meaning. That carries responsibility.
Because this work is never just about techniques. It is about the human being in front of you. Their trust, their vulnerability, their choices and their right to remain the author of their own life.
The purpose is to help people access greater awareness, greater choice and greater freedom in how they respond to their lives.
That requires more than skill. It requires character, care and integrity.
"I can teach you the tools. I can teach you how to communicate, intervene and create change. But the most important thing is the person using them. Your intention matters. Your integrity matters. Your heart matters. Use what you learn here to serve people, respect people and leave them with more choice than they had before."
Imran Ahmed, founder of Success Psychology
Every HCT practitioner makes that commitment. It is about becoming the kind of person others can trust with their change.
Five days. Live. Personal. Hands-on.
Led by Imran Ahmed and supported by an experienced coaching team throughout.
Imran Ahmed
For more than two decades, Imran has trained, coached and led transformational work across leadership, business, personal development and human behaviour, from corporate and public sector environments to live events, interventions and breakthrough experiences.
His work brings together psychology, coaching, NLP, leadership and human change into one practical approach designed for the real world.
Supported by the HCT Coaching Team
Experienced coaches are in the room throughout the five days, supporting practice, giving feedback and helping you turn what you learn into real capability.
What changes is not simply what you know.
It is who you become when it matters.
Coach with greater depth
Develop greater flexibility in recognising what may be happening across belief, identity, emotion, language and behaviour. Learn to stay present when the conversation goes somewhere you did not expect.
Less dependence on the script. More capability with the human being.
Lead with greater impact
Your team does not experience the leadership books you have read. They experience you. Your standards. Your ability to make decisions. Your willingness to have the conversation everybody else is avoiding.
Leadership is not simply what you know about people. It is who you are when people look to you.
Build beyond your current identity
Sometimes the next stage of a business does not require another idea. It requires the founder to stop operating from the identity that built the previous stage. Communicate the vision. Make the decision. Human Change helps you recognise the psychology underneath the decision.
Because you cannot consistently build beyond the identity you keep protecting.
Master the first person you lead
You. Your identity. This is where leadership begins.
If fear continually determines your decisions,
if old beliefs continually determine the level you allow yourself to reach,
then you are not fully leading yet. You are reacting.
The first level of leadership is the ability to lead yourself.
The real test is what happens after the room.
A breakthrough can feel powerful. But the real question is what changes when you go back to your life, your leadership and your work.
- A much deeper understanding of yourself.
- Greater awareness of why you think, feel and behave as you do.
- Personal shifts around patterns that have been limiting you.
- Practical tools for creating change.
- Greater confidence communicating and working with people.
- A deeper understanding of leadership and human behaviour.
- New clarity about what you want next.
- The foundations for further leadership, coaching or practitioner development.
What decisions do you make differently? What conversations do you finally have? How do you coach, lead and show up at a higher level?
That is where the real value of the work is measured.
Here are two HCT graduates some months later.
"As a direct result of attending the Human Change Therapy course with Imran, I have found it much easier to step into leadership, allowing me to pivot my focus to align more closely with my personal values."
Diane now teaches families and care home teams how to let go of the fear and the pressure, and to embrace connection, fun and love in every visit, using her own framework, The M.O.R.T.O.N Method.
"This journey has deepened my understanding of self and enriched my coaching practice, making it more purposeful and meaningful."
"I had the experience, qualifications and ideas, but I didn't always fully recognise the value of my own lived and professional experience, or how powerfully I could bring those two things together."
Lucy now brings her therapeutic skills, behaviour change work and nearly two decades in children's services together rather than treating them as separate parts of her practice. She is building work specifically for children's social care professionals, and is about to publish Three Little Words, the first book in her memoir series. In her words, the biggest win is that she is no longer thinking small about what she can do with all of it.
"HCT wasn't about suddenly becoming a different person or magically transforming a business overnight. It gave me additional tools, understanding and confidence that I've been able to integrate into everything I was already building, and that feels much more authentic to me."
These two are not unusual. More graduates, in their own words ↓
An internationally recognised practitioner certificate, in two disciplines.
On completion you are certified as a Practitioner in both NLP and Human Change Therapy, accredited by the International Coaching Alliance. That is a credential you can put in front of a client, an employer or a professional body.
HCT is also the gateway into the next stage of the Success Psychology journey.
Everyone in these photographs walked out of the room certified.
- Breakthrough
- HCTyou are here
- Master Coach
- Leadership Academy
HCT gives you the opportunity to experience this work from the inside, to understand human change more deeply, develop real capability and begin applying what you learn to your life, your leadership and the people you serve.
The Success Psychology Leadership Academy is the next stage for those who want to deepen their ability to lead change in themselves, in others and within the organisations and communities they influence.
Is this the right five days for you?
- ✓ You already work with people, or you are building towards it, and you want tools that hold under pressure.
- ✓ You have done training before and left with understanding rather than capability.
- ✓ You are willing to be worked on, not just to work on other people.
- ✓ You want a recognised certification, and you care what standard sits behind it.
- ✓ You can commit five full days, nine to seven, and actually be present for them.
- ✕ You want a certificate without the five days behind it.
- ✕ You want to observe rather than participate. There is no back row here.
- ✕ You are looking for a guaranteed income result. We do not make those claims.
- ✕ You want influence tools to get your own way with people. That is the one thing this room will not train you for.
- ✕ You are currently in acute crisis. Speak to us first. This is a training, and there may be a better order to do things in.
What delegates say about it afterwards.
This is a shortlist. Only so many of them fit on one page.
Written from the room.
Recorded on the last day of the five days, before anyone had left the building.
What you actually get for £1,997.
Six things, and none of them are padding. Priced line by line so you can weigh it against anything else you are considering.
24th - 28th February 2027 · To Be Confirmed. Near London Heathrow.
100%
Two full days before you decide.
"If by end of Day 2 you don't feel measurably clearer, more grounded, and more confident in your ability to create change in yourself and in others, simply visit our team desk and we will give you a 100% refund."
That is two of the five days, including live demonstrations and your first supervised practice, experienced in full before you are committed to anything.
24th - 28th February 2027. To Be Confirmed. Near London Heathrow.. Then you are certified.
Check it is the right cohort for you
A straight conversation about where you are, what you have already trained in, and whether these five days are the right next step. If they are not, we will say so.
We will only use these details to arrange and prepare for your call.
- ✓ 100% refund by the end of Day 2 if it is not right for you
- ✓ Accredited by the International Coaching Alliance
- ✓ September cohort capped at 40 seats, and it will not be reopened
The questions we get asked most.
Is the certification actually recognised?
Yes. You are certified as a Practitioner in both NLP and Human Change Therapy, accredited by the International Coaching Alliance, an international accrediting body.
I have already done an NLP practitioner course. Is this a repeat?
There will be overlap in the core NLP models, and that is deliberate, because most practitioner courses teach the models without ever getting delegates to run them properly on a live person. What is different here is the Human Change layer on top: the integration of psychology, neuroscience and trauma aware practice, and five days of supervised live application rather than demonstration and note taking.
If you have already trained and still find yourself hesitant in the room, that hesitation is the thing this course is built to remove.
Five days is a lot of time away. How do I justify it?
It is a lot of time, and we are not going to pretend otherwise. The honest answer is that skill of this kind is not acquired in evenings and weekends, because it requires other human beings in the room and someone qualified watching you work. Five consecutive days is the shortest format in which that is possible.
The Day 2 guarantee exists partly for this reason. You will know by the end of the second day whether the remaining three are worth the time you have set aside.
What if something difficult comes up for me during the training?
It might, and that is a normal part of this work rather than a sign something has gone wrong. The room is deliberately small, nobody is put on the spot or worked with against their will, and you choose your level of participation throughout. Watching a piece of work is a legitimate way to do this training.
If you are currently dealing with something acute, speak to us on the call first. There is sometimes a better order to do things in, and we would rather tell you that than take your booking.
Will this help me in business?
HCT is not a business-growth programme and we do not promise financial outcomes.
But businesses are built and led by human beings. And many commercial challenges eventually become human challenges.
- A founder may know exactly what the strategy requires and still hesitate to execute it.
- A leader may understand what the team needs and still avoid the conversation.
- A coach may be exceptional at their craft and still struggle to communicate their value.
HCT helps you understand the psychology underneath those moments. What you build with that capability is ultimately your responsibility.
Is Human Change Therapy a leadership programme?
Not in the traditional sense. It goes underneath leadership.
Before you can lead a team, influence a room or create change in an organisation, you are dealing with human beings. HCT develops your capacity to understand those dynamics and apply practical change skills across coaching, leadership, groups and business.
Leadership becomes one of the places you apply Human Change.
Do I need to be a coach or therapist already?
No. The room usually includes established coaches, therapists and psychologists alongside leaders, consultants, speakers and people building towards a change focused career. The practical work is structured so that beginners are supported and experienced practitioners are stretched.
Are there payment plans?
Ask us on the call. If a plan or a deposit works better for you than paying in one go, say so and we will tell you what is possible.
What happens after the five days?
You have a private integration strategy call to work out how to apply the training in your specific context, and you join the certified practitioner community. If you want to continue, Master Coach, the NLP Master Practitioner level, builds directly on this certification.
Where exactly is it, and what are the timings?
To Be Confirmed. Near London Heathrow.. 24th - 28th February 2027, 9am - 7pm each day.
What is included each day?
Tea, coffee, water and light refreshments will be provided throughout each day.
Lunch is not included, but there are on-site facilities and a good range of nearby options where you can purchase food during the break. You are also very welcome to bring your own lunch if you prefer.
We want the days to feel comfortable and well supported, so you will have everything you need to stay refreshed and focused throughout the experience.
Is parking available?
Yes. Parking is available at the hotel, with a reduced delegate rate available for those attending the event.
You will be given a QR code on the day, which will allow you to access the subsidised parking rate.
We will also share the relevant parking instructions when you arrive so the process is as simple as possible.
The next level does not just require more from you.
It requires more of you.
- Decode the blueprint.
- Uncover the pattern.
- Rewire the response.
- Release the past.
- Embody the leader.
Master human change.
First within yourself.
Then in the people you coach, lead and serve.